Getting customers can be difficult and turning them into regulars can be even more so. That’s why all good customers should be treated like the treasured assets they are. They are the gifts that keep on giving, or at least buying, and those relationships should be enhanced and protected whenever possible. The act of turning a good customer into a great one is different for every business, but here are some tips that will help your business build the customer base it deserves.
Create Incentives
A customer loyalty program is an obvious step, but that may not necessarily be right for your type of business. At the very least you should offer deals to those who sign up for an e-mail newsletter as it can very often be the most effective way to access your customers at home. Instead of, or in addition to, an official program remember that customers can be made to feel special in unofficial ways as well. Whether it’s a free donut with their morning breakfast, or even just a greeting by name, there are lots of ways to make clients feel wanted. Remember, every customer gets treated like royalty, but good customers get treated like better royalty.
Engage with Them
Keeping people informed and up-to-date on what is happening with your business is a crucial part of customer care. Use those e-mail newsletters to keep them up to speed and don’t be afraid to send out an occasional survey – knowing what your customers want is essential information. On a personal level, remember events that are special to them, and wish them a happy birthday when it comes around each year. The more comfortable a client feels around you, the better a client they’ll be.
Provide Outstanding Service
All the niceties in the world won’t save your business if it can’t deliver on what it promises. But if it over-delivers? Then you’ll have a customer for life. Make sure any complaints are addressed directly and any problems are fixed immediately. This is hard work. Building a great culture and training a great team will be the heart of what you’ll be doing as a successful entrepreneur. It will take an enormous amount of effort but great service will bring great customers and that will make it worth it.
Loyalty is a hard thing to manage but with the right information and the willingness to do all the right things, big and little, you’ll be building a loyal base of customers in no time. If you need cash for your business to enhance your customer experience or for any other reason, a merchant cash advance from Capify may be exactly what you need.
Contact us today.
Disclaimer: A merchant cash advance is the purchase of future credit card or debit card sales and is not a loan product.
