Tag Archives: product

Apr 2016

How to Launch a New Product

new arrival sign

In the older days, launching a product or a service includes hiring a PR agency that would craft a press release and set up a press tour. Before the actual date of the launch, you would be required to hit the road so you can meet with reporters from different important press outlets. On the …

Jan 2016

How to Launch a New Product

Cutting a red ribbon with scissors concept for new business venture or opening ceremony

Launching a new product will come in easier if your company is already recognized by loyal consumers. However, introducing something new always requires taking risks and expanding to new markets – this is applicable to both known and starting companies. So, how can a product be launched successfully? Have the Steve Jobs approach. Steve Jobs …