Good news for business owners: BUSINESS IS BOOMING. A large percentage of family-owned firms are confident that they will continue to grow revenue in the next five years. Now, this is a major leap compared to six years ago – this is the time when only half of family-owned businesses grew sales. However, many companies …
Imagine you’re in the mood to buy some jam. You have no particular preference regarding the flavour. You arrive at the jam section of the supermarket and instead of a few brands and varieties you find a hundred different kinds of jam. Strawberry, blueberry, blackberry, etc. all with additional added flavours. Which do you choose? …
As a restauranteur, you may think crafting the perfect menu is little more than selecting what dishes your establishment will offer. The reality is that your menu is your first opportunity to present your brand to the world. How do you craft a menu that represents your restaurant’s identity, but also helps to ensure maximum …
Planning your ad budget is stressful. With your finite set of funds, how do you maximize exposure without breaking the bank? The solution might be more simple than you think, and one (or all) of these ideas might be just what you need to kick your campaign into high gear. Believe in Great Content You …
According to BrightLocal’s 2014 Local Consumer Review Survey, about 88% of people trust online reviews as much as they’d trust a recommendation from a close friend. About 85% responded that they read up to 10 reviews before making a decision to frequent that business. It’s easy to see that you should encourage customer feedback to …
Now that 2015 is well underway, it’s a good time to plan your 2015 small business marketing strategy. January through March can be a slower time for many businesses; the weather is often unfavourable and your customers aren’t as likely to venture out, leaving you with some additional down time. Put that time to good …
When you’re struggling to build your small business, it can be a challenge to juggle funds, pay bills, manage suppliers, and still have enough to live day-to-day. However, with a few small tweaks, you can make your money stretch further and be more successful. Here are the top 5 things you’re doing wrong with your …
Your business is going along great. Sure funds are a little tight, but you know it is just because you are in a growth phase and you’re willing to ride that out because you’re gaining new customers every day. You have a full coffer of orders. What could go wrong? Suddenly, your equipment fails and …
In a Marketing Metrics survey, senior marketing managers from about 200 different companies responded overwhelmingly (77 percent) that customer satisfaction was an important measurement in the success of their business because it indicated loyalty and reputation. Below are some tips you can use to boost your customer service and gain loyal customers. Study Your Processes …
