Category Archives: Uncategorised

May 2016

Is Your Business Ready to Take the Next Step?

A businessman is drawing Next Step concept with arrows on blackboard.

Good news for business owners: BUSINESS IS BOOMING. A large percentage of family-owned firms are confident that they will continue to grow revenue in the next five years. Now, this is a major leap compared to six years ago – this is the time when only half of family-owned businesses grew sales. However, many companies …

Nov 2015

The Paralysis of Choice – Cutting Down Customer Options

Businessman standing in front of the choise

Imagine you’re in the mood to buy some jam. You have no particular preference regarding the flavour. You arrive at the jam section of the supermarket and instead of a few brands and varieties you find a hundred different kinds of jam. Strawberry, blueberry, blackberry, etc. all with additional added flavours. Which do you choose? …

Jun 2015

How To Make A Menu That Leaves An Impression

A menu and knife and fork cutlery laid on a restaurant table

As a restauranteur, you may think crafting the perfect menu is little more than selecting what dishes your establishment will offer. The reality is that your menu is your first opportunity to present your brand to the world. How do you craft a menu that represents your restaurant’s identity, but also helps to ensure maximum …

Jun 2015

Top 5 Things To Do With The Advertising Budget For Your Biz


Planning your ad budget is stressful. With your finite set of funds, how do you maximize exposure without breaking the bank? The solution might be more simple than you think, and one (or all) of these ideas might be just what you need to kick your campaign into high gear. Believe in Great Content You …

Mar 2015

Encourage Customer Feedback and Increase Your Business’ Profits

Salesperson giving product to female customer in tea store

According to BrightLocal’s 2014 Local Consumer Review Survey, about 88% of people trust online reviews as much as they’d trust a recommendation from a close friend. About 85% responded that they read up to 10 reviews before making a decision to frequent that business. It’s easy to see that you should encourage customer feedback to …

Feb 2015

How Tax Liens Can Hurt Your Chances of Getting Funding


If you ignore a notice from the IRS or the CRA about a tax due and you don’t pay your business taxes in a timely manner, not only will you incur penalties, but you’ll quickly discover that the government will put a lien on your business to get their funds. There are many ways tax …

Feb 2015

Plan your 2015 Small Business Marketing Strategy Now

Business strategy organizational charts and graphs

Now that 2015 is well underway, it’s a good time to plan your 2015 small business marketing strategy. January through March can be a slower time for many businesses; the weather is often unfavourable and your customers aren’t as likely to venture out, leaving you with some additional down time. Put that time to good …

Feb 2015

Top 5 Things You’re Doing Wrong with Your Small Business Budget

Man doing accounts in cafe

When you’re struggling to build your small business, it can be a challenge to juggle funds, pay bills, manage suppliers, and still have enough to live day-to-day. However, with a few small tweaks, you can make your money stretch further and be more successful. Here are the top 5 things you’re doing wrong with your …

Feb 2015

How an MCA Can Help with Equipment Replacement In an Emergency


Your business is going along great. Sure funds are a little tight, but you know it is just because you are in a growth phase and you’re willing to ride that out because you’re gaining new customers every day. You have a full coffer of orders. What could go wrong? Suddenly, your equipment fails and …

Jan 2015

Tips to Boost Your Customer Service and Gain Loyal Customers

In a Marketing Metrics survey, senior marketing managers from about 200 different companies responded overwhelmingly (77 percent) that customer satisfaction was an important measurement in the success of their business because it indicated loyalty and reputation. Below are some tips you can use to boost your customer service and gain loyal customers. Study Your Processes …