iStock_000058504920_Small

Capitalizing on a Spike in Business

It might be due to a natural uptick that comes with the holiday season, it might be due to a good review in a local paper or online, or the reason may be seemingly inexplicable – but your business is booming. The concern, of course, is that all good things do tend to come to an end. With the appropriate actions however you can keep the good times rolling or, at the very least, soften the fall in a way that keeps your business lively and growing.

Maintain Momentum

Use marketing to keep your momentum going. Offer sales, coupons, or benefits to those who check in on social media or write reviews. This can keep word of mouth up and people coming through the door. If the spike is seasonal it’s natural to see a drop off as the season ends but if you increase your visibility in the community and online you can keep new customers coming in steadily.

Provide an Outstanding Experience

The biggest key to getting a repeat customer is how good their experience was the first time. Work with your employees to provide informative and outstanding customer service – giving ample time to educate customers on what you do and what you offer. The kind of experience will differ dramatically depending on your business but as the owner you’ll know what you need to do to make it better. The product needs to be top notch and good value as well, whether it’s a custom tennis racket, or a strawberry shortcake.

Build Loyalty

Often the best ways to build loyalty are the informal interactions between customer and provider. Knowing a client’s name, if they have children, and the simple interaction of honest conversation can create a reliable and consistent relationship that can last for years. Some customers are uninterested in making that kind of connection and some might visit regularly but not very often. For them you can build a customer loyalty program which can range from a punch card to a digital solution with a wide range of offers and reward tiers. What matters is giving them something that makes them want to come back.

A spike in business is something that should be built upon for the better health of your business. Take some of that bumper crop and reseed it to keep your company growing. If you’re experiencing a spike and want to make it last or have a plan to create one you may need cash to make it happen. A merchant cash advance from Capify could be right for you. Contact us today.

Disclaimer: A merchant cash advance is the purchase of future credit card or debit card sales and is not a loan product.