Planning your ad budget is stressful. With your finite set of funds, how do you maximize exposure without breaking the bank? The solution might be more simple than you think, and one (or all) of these ideas might be just what you need to kick your campaign into high gear. Believe in Great Content You …
According to BrightLocal’s 2014 Local Consumer Review Survey, about 88% of people trust online reviews as much as they’d trust a recommendation from a close friend. About 85% responded that they read up to 10 reviews before making a decision to frequent that business. It’s easy to see that you should encourage customer feedback to …
Now that 2015 is well underway, it’s a good time to plan your 2015 small business marketing strategy. January through March can be a slower time for many businesses; the weather is often unfavourable and your customers aren’t as likely to venture out, leaving you with some additional down time. Put that time to good …
When you’re struggling to build your small business, it can be a challenge to juggle funds, pay bills, manage suppliers, and still have enough to live day-to-day. However, with a few small tweaks, you can make your money stretch further and be more successful. Here are the top 5 things you’re doing wrong with your …
Your business is going along great. Sure funds are a little tight, but you know it is just because you are in a growth phase and you’re willing to ride that out because you’re gaining new customers every day. You have a full coffer of orders. What could go wrong? Suddenly, your equipment fails and …
In a Marketing Metrics survey, senior marketing managers from about 200 different companies responded overwhelmingly (77 percent) that customer satisfaction was an important measurement in the success of their business because it indicated loyalty and reputation. Below are some tips you can use to boost your customer service and gain loyal customers. Study Your Processes …
Owning a restaurant is a balancing act. You must manage food costs, keep customers coming through the doors, monitor employee attitudes and put out excellent food. However, there are 5 things your restaurant might be doing that drives customers away and will ultimately spell doom for your restaurant. Bad Customer Service It doesn’t matter how …
When you first started your new business, things likely were going well. You probably set aside a few months’ worth of expenses, had a plan in place and the community was even excited to have something fresh and new. However, many new business owners start to run into trouble after the fourth month of operations. …
